 See, I just came out of the David Droga session and I think it was one of the best things that I saw at college this year, even more than the work, even more than a lot of other interactions that we had with the people personally. Because I think what stood out for me for that session was the vaulting ambition and the vaulting optimism of David Droga. So, you know, somewhere early on in the interview, he said that he didn't want to be the best interior designer when the building was falling, which you could take as the whole world of advertising might be tumbling in on itself. But he went on to express the kind of optimism that he had for the coming world and the way he's seeing the collaboration work, which is very interesting, which is very inspiring because the future is not just ads, the future is end to end. So what part of it that you will take and create interventions around it with customers and add value to the entire process of communication and marketing, I thought was really, really inspiring. Do you think there's more of a tech presence at the festival than advertising? See, tech has been around for the last 10 years, so we can't wish away tech. It was probably a simpler world 10 years ago when it was just about storytelling. It was very more charm and all of that. The technology has been there for 10 years. I think it's becoming a lot more integrated. We've seen solutions which are coming still from creativity, but technology is enabling a lot of things which were earlier, not probably possible. A lot of the companies that we saw yesterday in design and outdoor, they had very little to do with just pure outdoor. There was so much of technology involved in creating those things. You would take any of those things as 3D printing, data and create solutions which are not just pure outdoor or design or print or stuff. Ashish, give us some news from the Gutter bar, very quickly. Oh, the booze is so expensive.