Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Apr 30, 2010
(April 14, 2010) Tom Turrentine, Director of UC Davis's Plug-in Hybrid Electric Vehicle Research Center, discusses recent anthropological research on changes in consumer behavior in response to the recent rapidly growing and changing alternative-fuel vehicle market and how these responses may be shaped by perceptions of the social and political associations related to electric vehicles.