 Media are the forms that we use to communicate. Magazine. TV, radio, billboards and posters. It's newspapers. It can be movies. It can be advertising that you get in the mail. Anything you can scribble a message on is essentially a medium, and you had it all together. And those are media. When you're at the shore, the beach, and those airplanes fly by with the advertisements behind them, that's media. Anything that gives information, that's... Yeah. We absorb thousands, if not tens of thousands of messages every day. Media does three things. It entertains, it informs, and it persuades. Not necessarily every message contains all three of those, but any message would contain one of those elements. For example, you might be writing a note to your friend, and that would be to inform them of the right phone number. But if you're watching an ad, that ad is probably trying to entertain you to get your attention. It's trying to inform you of who they are, and it's trying to persuade you to go buy that product, and you are absorbing that message. Young people of today are bombarded, casted by these media messages. It's amazing to see how much time they actually spend using media. Most kids watch some kind of screen, be it TV, computer, the Gamecube, the Gameboys, for a minimum of four hours every day. We watch a lot, because as soon as we get home, I feel like we just want to sit on the couch. Kids don't realize how much they are around media and how much they're influenced by it. It affects their choices. It affects their lifestyle. If I'm not wearing something that some of my friends are wearing, then they're going to think I'm different just because of media. It attracts you. Gets people to buy stuff. Products. It's so persuasive, and what we want to teach is how to be good consumers of media. Media is not bad, but you need to understand what they're doing and why they're doing it so that you can respond intelligently and think through, do I really want this? Is this information I needed, or are they just trying to persuade me to buy something? Media is all around us. It's neither good nor bad. It's what we do with it that counts.