 Yes, good morning. Bonjour to us. It's a great pleasure to be here. I'm from Zurich. I'm originally from Germany Don't hold it against me But if I speak about Switzerland, I speak so with my Swiss passport, which I've just acquired Four years ago. So it's a pleasure to be here and talk to you on this crazy day As a future of us, you know, I don't actually predict the future I try to develop four sides and insights and I fail to see the Brexit coming And I definitely failed on on Trump Trump Bushima as I like to say You know, this is my reaction on on Trump So I can't believe this is actually happening I don't know if you can you know another Erdogan. Is that really what we need? but this Erdogan the American Erdogan has control of our nuclear weapons and what is much worse he has control over technology indirectly and Genomic engineering Silicon Valley is the de facto mission control for humanity if you have noticed So serious issues that these are some treats this morning, right? People want to move to Canada They want to move to Mexico. They will not move to Switzerland. I suppose but This is my other action for this morning, you know at 5 a.m. I was thinking like, oh, she's not not a good thing So but anyway, the world that we live in is based on data, right? The currency of the world is data. Data is in fact the new oil Data is the strongest currency is stronger than oil post out of fields and even weapons You know, we are new on the end of oil, you know, roughly 20 years That is a certainty Now what we're seeing here is also certainty in the good way or the bad We see on this graph right here on the left used to be the oil companies in the bank with all the money and the power Of course that comes with that and we fought wars For oil now, it's all about data platforms information intelligence so Data is the new oil intelligence is the new petrol the new gas If you have data and you know how to use it That makes you the king of the world by the way the next couple of companies in the slide are all Chinese Talking about mission control I will get back to that in a second So this is the most important curve of the day Exponential technological growth. In fact, we can safely say science fixtures becoming science fact Lots of stuff that we thought would never possible self-driving cars language translation The hyperloop all that stuff happening now We have a chance of defeating cancer in roughly 15 years. Can you imagine that? That's a good thing But at the same time we can build superhumans. Yeah, but that would not be a good thing I would stipulate we're living in a world of exponential technological progress advancements To keep thinking linear would be a terrible mistake and this is what we're very good at in Switzerland. I know the mistakes linear We'd like to think of this as the gradual progress, but it's not We're going from four to eight this year and roughly 12 to 18 months in seven years. We're 128 30 more steps a billion times as different as today The kids of my kids will never drive a car themselves. They will not know what a CD is They will not read books. They'll refuse to learn handwriting This is a crazy idea. Think about this for a second We'll be going with this. So the framework is changing said Marshall McLuhan not the picture If you're looking at the picture of the future of business, whether it's watchmakers or Swiss industry It's the framework that is changing the framework includes of course robotics machines that can think not think like us, but Think in the widest sense The internet of things connected devices. We're projecting roughly 500 billion connected devices as wristwatches and suits and wireless equipment and gas pipelines and Logistic cars and yeah anything really 500 billion in next five years Whoever is in control of that connection will own the world literally Let's hope it's not Trump Pashima The blockchain right changing every business starting with banking. We'll talk about that in a second It's a very big deal and also being able to see the world differently virtual reality augmented reality You may think this is for geeks not for you. Some of you may be geeks. I don't know undercover geeks. I suppose but Not not so right like what's up, you know right now if we use what's up 1.2 billion users Augmented reality will be like what's up in just five years less than that doctors policemen firemen businesses So a moon to a future that is quite scary in 20 23 I would say a computer will match the capacity of one human brain. That's 40 quadrillion calculations per second and Estimations are in 2051 computer will have the capacity of all human brains This is not of course emotional capacity at least one would hope so But this is quite different I mean we're talking about machines that can do a million times is what we have today quantum computing That's right across the bend and then now we're having this discussion about where we're going with this This back and forth between man and machine This is a key theme Machines are becoming extremely powerful powerful robots AI Thinking machines software softwares eating the world. You've heard that many times before a new relationship of man and machine Internet of things you see the Tremendous growth in there and of course wearable devices like the watch industry is struggling with that It's clearly a major trigger behind the decline of revenues Even though I would never have one but there are people that like them and So we're entering a world where maybe we're going to be like this right becoming as God I don't know if what you think about that But I think it's probably a bad idea not to die for example To become as God so to speak people are proposing this as a company in California called human longevity ink It's like straight out of minority report They want to end dying. It's a minor job. You know probably get it done next week But one thing is for sure this conversion of man and machine is years away Not decades if you think that if you're my age, you will not get to see this. You don't have to worry. You're wrong It's not just our kids We're talking about rampant progress in the new social contract that we need who's in charge of this who makes the decisions What kind of ethics will we have what are our values? So those are very big topics. What is the purpose we have to ask the question? Why should we do that? Why should we create a giant global brain that knows everything about us so we can easier buy stuff on Amazon, right is? Why I mean it's convenient Why should we be able to decide what kind of children we have program our babies but good idea if they're going to be sick? But otherwise big ethical problem Mission control 98% of all it Is currently based hosted in the US and the US is under emergency regulation if you haven't noticed the other even more So today, but from September 11th. Our data isn't safe there It's a fig leaf So these are the mega shifts that are my book we'll talk about my book shortly The mega shifts are those that we have to know if you're in business or even not if you're a student or Otherwise in that area you have to know those trends The mega shifts are all coming together. So it's not just digitization or mobilization It's also all the others. I'll give you some examples But you can read about that at mega shifts comm is my new microsite. You can read more about this But number one we're building a global brain of information Our mobile phones will be carry everywhere with us They have become our external brain. I mean, this is how you remember your phone number your wife's phone number in most cases Your content and your dates Your tinder just kidding Everything is on here. This is our life is is on here So why are I so Next thing of course is that everything is becoming data fight Linked in has created the the world's largest network of relationships of professionals What used to be between us is now on linked in And they sold the Microsoft as a result Automation we don't have to park our cars anymore. They'll do it for us In fact, you know, you if you try if you have a car that has a beeper when you when you back up Next time you rent a car. It doesn't have a beeper. You're very likely to hit something Because he forget how it works virtualization virtual customer service agents like Amelia augmentation HoloLens Mobilization Everything is a medium now. I mean in fact we communicate more with our screens than we do with people If that's temporary, I'm okay with that right but in the long run that sounds like a worrisome trend Google said the other day CEO of Google Sundar said the other day. It's all going from mobile to artificial intelligence first That's the biggest game changer machines that can think here's IBM Watson They bought all the x-rays all of the headscans all of the MRIs and now they get information in the cloud from this Financial institutions looking at Robo advisors Every single bank in the world is investing in this you can call and talk to them like to a person and you would not know the difference When they're ready to roll this out It's a pretty amazing product and now we have all these things happening in augmented reality doctors are using it lawyers are using it Shoppers are going to use it and it will not be as stupid as this thing that sits on your forehead, right? It would be like this right look glasses. You wouldn't even know that I'm using it right now I'm not but So that's actually becoming possible Microsoft whole lens shows how this works. We're currently this thing is about $6,000 In a few years, it'll be 60 francs. Oh, I don't know 10 euros And at that point we're all going to be using it and it will be extremely immersive and very addictive many ways You could say the Internet of Things is connecting absolutely everything around us already Not just a car or food or banking our e-commerce digital money Everything on the mobile Everything intelligent, you know, the real problem is not that intelligent machines will kill us That could eventually be a problem is that we become like them We become too much like machines because we get used to what they're doing for us. We're outsourcing our lives to them Imagine a world without Google Maps. Yeah, we can probably make that work Many of us can't imagine a world without Facebook A strange thing is like a pleasure trap, you know that we're we're stuck inside of this place But this becoming completely liquid this world is becoming a world we have to say well We can do anything through a screen We can get married. We can find the date. We can get divorced, you know, it's 35 divorce apps just in case you You know have a plan in that direction And then I call this a sofa lair of tea and the place to where we don't do anything All we do is lie back in our chair with our virtual reality glasses. Everything comes to us with drones Well, this is already happening in big cities in the US You don't actually leave you just order everything through your mobile and speak to the computer The blockchain is going to change our future in amazing ways This is the first system that's been around for a while But finally getting real that is distributed encrypted and decentralized ledgers like a book ledgers So a couple of examples the finance industry is exploding with this the insurance industry is looking at this and Logistics industry some people say that if we put this together and you know lever and procter and gamble and Nestle would put this together You could save 70% of all logistics expenses Imagine that for a second Probably more unlikely than somebody else winning the presidency, but this is a giant vortex, right? We're being sucked into a new internet essentially That is the blockchain. So definitely look at this a bunch of great books on this The learning really is the future is no longer an extension of the past or the present. This is a tough lesson for us here in Switzerland saying with my Swiss passport Because that's what we like. We have been the most innovative country for six years in a row And what we've learned there will not apply to this future because the future is different the framework has changed especially today So this is our opportunity, but of course a challenge as I like to say, you know anything that can be digitized or automated will be In America, they say already if you can describe your job a robot will take it Think about that for a second. I tell my kids, okay Don't do anything that can be automated and that's like a list gets longer every day You know from check out clerk to fast food, which I would do anyway that eat most of it But driving cars Bookkeeping low-level financial advice Machines can do that anything that you can do that's routine. Give it up Because the reverse is also true Anything that cannot be automated becomes extremely valuable. That's our future And what cannot be automated? Well, anything that's really human Trust relationships compassion empathy values ethics 95% of what we do cannot really be automated But in the past we've always said we don't like that stuff like, you know emotions emotional intelligence. That's not very useful at work It's about making a plan, you know carrying out the plan ROI now. We need ROI right return on engagement Not investment. It's a whole different cup of tea So now we're moving into that future where all that stuff becoming gradually more important We have to ask the question what should and what should not be automated That is the key question Otherwise we can automate Everything including giving birth right there's people proposing that I will not bother you the details. You can't sleep after that Dating That's an interesting angle right some people like the automation in the true sense of the world that comes up with dating Machines that decide who will be let go from prison Already in place that and of course the US president as an AI. That's the next one after Trump So we have a machine running the country providing the laws, you know, this I call this the danger of machine thinking We we start to think that the machines that we use Because it's so obvious right it works judgment erosion automation bias, you know, we love things that are automated because we're naturally lazy So if we can automate what say yeah, it must be true because the machine said so But you know most cases it's absolutely not and it's not there yet It will come eventually We're looking at a world that may render some of us useless Useless humans, but here's the thing about how we not get to be useless. This chart shows it pretty well Anything that's non-routine work manual and cognitive Like a plumber, you know, it's very hard for a robot to come and fix your toilet. That's gonna be a while Maybe never But a robot could come and take care of your grandmother and monitor her Give her the pills. Yeah, could do that talk to her So that's our future IKEA has a great ad on this future of hiring in HR and people they're saying we are hiring wise sayers This is a question we must ask here in Switzerland. Why and who What's our role in this universe I'm coming to the end so based the power of technology Algorithms and machines is tremendous and this is why I'm worried about Trump. I'm not worried about nuclear weapons He will be in charge of the the biggest power in the universe that we have right now, which is technology and The next 10 years of this, but I think we have to combine there with human purpose and then we'll get to a bright future Right because I think ultimately the goal is as Einstein already said not everything that can be counted counts Not everything that counts can be counted Very important thing to remember when we talk about technology Steve Jobs had something very similar He basically says the combination of humanism and technology is our future That's pretty wise stuff, you know from a guy who basically builds technology So I summarize and then I'm off with Bruno so point number one live linear, but think exponential We have no choice of living anything else and linear obviously that's what we are right But we have to start understanding exponential we to build platforms and ecosystems We have to immerse ourselves in these mega shifts to really understand them in pretty much any business If you do that, I think you're safe for the future The examples you've seen here AI artificial reality the blockchain those are the key game changes in any industry If you think you're safe, you're mistaken. You're just as safe as a music industry from free downloading. I Worked in the music industry for a while. So I I have some background. Don't cheat the world with software. I Like to say don't have software cheating the world rather than eating the world and Think about digital ethics. What do we want to achieve? I'm going to publish the slides on my website. Here's my final comment Embrace technology, but don't become it. Thanks very much for listening