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Uploaded on Dec 29, 2011
Technology has, of course, changed the world -- but its main power has been social, not commercial. Despite the best efforts of the industrial age, the general public now holds the cards. They can have any colour they like, including black. They can bring down newspapers, industries, and governments. They're not going to take your shit any more.
So farewell and good riddance to "pile em high and sell em cheap", saturation advertising, and consumption culture. It's time to put people -- and humanity -- at the heart of business.
(Bio: Cennydd Bowles is an interaction designer, speaker and writer based in Brighton, UK. His second book, Designing the Wider Web, will be published this winter.)