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Google Marketing Platform: Rituals Case Study

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Published on Jun 27, 2019

Rituals, a body, home, and gifting brand popular in Europe, wanted to reach a wider group of people around the world. Its team used Google Marketing Platform to automatically create audiences of shoppers who were most likely to convert and then quickly reach them. Watch the video to learn more about how using machine learning to automate audience creation helped Rituals transform its business.

Learn more about Google Marketing Platform:
https://marketingplatform.google.com/...

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