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Predictive Analytics: The Consumer Crystal Ball

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Uploaded on Mar 28, 2011

Whether you're a wall street trader or Internet media buyer, knowledge is power. Engaged web users are now providing in-depth data about their actions and desires, powering a new generation of Predictive Analytics (PA).

Facebook, nearing 600 million active users, is the shining example of the meteoric rise of the engaged user. Through online engagement, users eagerly reveal more about themselves than slow old big-budget research studies could ever hope to uncover.

A new wave of PA start-ups are powered by social media, engaging brand awareness sites, on-line gamers, and always-on mobile web users. With APIs, platform providers create a virtuous circle - generating opportunities for start-ups and increasing the relevance of their platforms. Fueled by on-line ad spending approaching $50B, PA start-ups, their media buying customers, and venture capitalists are racing to discover the relevant insights which can predict users' needs and next actions.

MODERATOR
Michael E. Driscoll, Ph.D. - Chairman and Founder, Dataspora

PANEL
Omar Tawakol, Chief Executive Officer, Bluekai (Presenter)

Scott Burke, Senior Vice President, Yahoo!, User Data and Analytics

Matthew J. Barkoff, Vice President, Badgeville, Media & Entertainment

Theresia Gouw Ranzetta, Partner, Accel Partners

Find out more at: http://www.vlab.org/article.html?aid=385

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