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WhatUsersDo Mental Models Webinar

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Published on Sep 29, 2017

This fascinating webinar was led by our UX Researcher George Kalyvas. George comes from the world of cross cultural studies and has a Masters in HCI (Human Computer Interaction) so is perfectly placed to explain this concept.

Mental Models Mental Models is a concept that allows you to understand how different user perceptions affect the usability of your website or any interactive platform. George explains what the different perceptions are, how they vary from country to country and shares areas you can go to for further study.

It really is a fascinating challenge - how to develop products that have the users' mental model in mind, rather than the developers. And it could have real worth for your business so take a look!

Once you've watched the webinar - you can go to these websites to find out more:

https://www.hofstede-insights.com/pro...
https://www.hofstede-insights.com/mod...

and these are the references George recommends if you're interested in further reading...

Cyr, D. (2008). Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty.Journal of Management Information Systems.

Eristi, S. (2009). Cultural Factors in Web Design. Journal of Theoretical and Applied Information Technology.

Marcus, A., & Gould, E. (2000). Cultural Dimensions and Global Web User-Interface Design: What? So What? Now What?

Würtz, E. (2005). A Cross-cultural Analysis of Websites from High-context Cultures and Low-context Cultures. Journal of Computer-Mediated Communication, 11(1), article 13.

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