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How Airplanes Fy Those Giant Banner Ads — It's More Dangerous Than You Think

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Published on Sep 2, 2017

If you've ever spent time on a US beach during the summer, you've probably noticed a parade of airplanes towing giant banners advertising companies like Dunkin' Donuts or Geico. We spent a couple of days with the men and women who get these banners flying, and it's no easy task.

You might think the airplanes simply take off with the banners attached. Alas, that is incorrect. It takes a challenging and risky maneuver to attach the banner to the airplane before it flies. We spent a couple of days with Banner Tow USA, a company that operates out of the Westerly State Airport in Rhode Island to find out what goes into flying these giant billboards in the sky.

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Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.

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