Zalando Beauty | Launch Campaign SS19 | Unleash your beauty





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Published on Apr 14, 2019

Directed by Lauren Caris Cohan, Zalando's latest campaign invites a diverse mix of models—Anuthida Ploypetch, Egypt Williams, Charlotte Robinson, Nadine Leopold, Marvin Durell, Cajsa Wessberg, Sal Taylor, Jonathan Saxby, Victor Hylander, Charli Howard and Marta Gawron—for a shoot in London. The campaign stars were asked to do their own hair and makeup, but without them knowing, a hidden camera was placed to capture their entire preparation. The result? Honest, authentic, and unguarded moments. Because true beauty starts when we stop focusing on what others see.

For its latest beauty campaign entitled "Unleash Your Beauty," Zalando encourages everyone to embrace their own kind of beautiful, whoever they are and whatever their look. The campaign is all about unleashing your inner beauty, celebrating the power of individuality and liberating yourself from unrealistic beauty expectations.
Zalando is one of Europe's largest online shops: we have clothing,
shoes, bags and accessories for the entire family, as well as a wide range of sportswear, sporting equipment and designer brands. Zalando brings you the latest fashion trends from top international brands with free delivery and free returns. www.zalando.com

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