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Published on May 10, 2017
Women in the US get 13 negative thoughts about their body everyday. Girls, as babies, start disliking parts of their body and as young adults, develop serious insecurities about their body that hurt their self-confidence. Purva shares an idea that can potentially fix this problem. In her talk she describes how using Emotional intelligence, understanding a woman's emotions, perceptions, psychology & aspirations about her body, to buying and wearing clothes can help her not only look her best but also feel her best.
Purva has spent more than 10,000 hours speaking to women regarding their feelings about why they buy the clothes they buy. She learnt that loved brands focus on making an emotional connection with their users during her time at the ad agency Saatchi & Saatchi. In her past life, Purva helped UNICEF structure a venture capital fund to scale life changing technology innovations, took a mobile payments and branchless banking startup to millions of users and evaluated innovative early stage startups at the Khosla Impact Fund. Currently, she is the Founder & CEO of Lily where she is on a mission to help women discover clothes that make them look & feel their best using their emotions & perceptions about their body. Purva is an alum of the Yale Entrepreneurial Institute, has an MBA from Indian School of Business with the Young Leader Award for 2013 and Bachelors in Economics from Shri Ram College of Commerce (India). She aspires to use emotional intelligence and artificial intelligence to understand a woman's psychology to predict what products & services will make her happy.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx