Loading...

Timberland Augmented Reality Campaign

288,435 views

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Nov 1, 2014

See more at www.lemon-orange.com
Contact us: contact@lemon-orange.com

Lemon&Orange created a virtual fitting room for Timberland where people could try out clothes from the newest collection without actually wearing them. Dorota Williams supported the action and gave some advice on fashion in Mokotow Gallery on 25th October 2014.
The device followed the person’s movement and analyzed it in real-time thanks to Kinect technology. When a person got close to it, the app scanned the person’s face, took a picture and looked for a good model for it. On an 80-inch screen, using their gestures, they could freely change their outfits- jackets, jumpers, trousers, and shoes. The person could go back to the previous outfit and make some changes anytime they wanted. At the end, their new look was saved and sent by e-mail to the person who created it and also put in the gallery on Timberland’s fan page. The outfit could have also been shared on Facebook following the link from the e-mail.
A special app for iPad was enabled for customers visiting Timberland in Mokotow Gallery. Tablet version took a picture of the face and put it on a model. Later, by using the touch screen, the person could have changed the clothes freely. Like before, the outfit was sent by e-mail and could have been shared on Facebook.
A Facebook app is being created for those who could not use it in Mokotow Gallery. In a moment on Timberland’s fan page, everyone will be able to create their own stylish outfits.

  • Category

  • Song

    • FLOWER OF YOUTH - UPPM - Focus Music
  • Artist

    • FCD - Focus Music
  • Album

    • Minimal Elements
  • Licensed to YouTube by

    • AdRev for a 3rd Party (on behalf of Focus Music Library (UPPM)); AdRev Publishing

Loading...

Advertisement
When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...