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Published on Apr 20, 2015
Kevin Lyman thinks a lot about the details of the experience that his customers have. And not just his actual customers, but their parents too!
Kevin Lyman is the creator and producer of the Vans Warped Tour, the longest running traveling music festival in North America today. Celebrating its 20th anniversary this year, the tour has played to over nine million fans.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx