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Why most people don't get marketing: Shari Worthington at TEDxWPI

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Published on May 10, 2014

Shari Worthington, Affiliate Professor, School of Business at Worcester Polytechnic Institute. Event coordinated by Residence Hall Council and Omicron Delta Kappa.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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