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How to be Creative in Business

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Publicado el 5 oct. 2011

David Parrish talks about:
- How Creativity and Business can be combined intelligently and sensitively to achieve business and creative success in a way which is consistent with our values and objectives.
- Being Creative in Business: How creative people can be creative in the office as well as the studio. In other words, how creativity can also be applied to the 'business system' or business model. We need to apply our creativity not only to working 'in' the business but also 'on' the business.
- How creative entrepreneurs have raised finance for projects in unconventional ways, applying their creativity to business issues, including 'crowd-financing' or 'crowd-funding'.
- How to Achieve Your Own Version of Success. Advice on being clear about your objectives and personal definition of "success". Don't just follow the crowd or develop your business in the way others suggest. Decide what you mean by Success - and then go and achieve it!
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This is a video of excerpts of the keynote speech by David Parrish, speaking on 'Creativity and Business' at the Shropshire Creative Business Conference in Shrewsbury on 19 July 2011.
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David Parrish helps creative people become the best they can be, by using smart business thinking.
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He helps creative and digital businesses become even more successful by bringing together creative people (T-Shirts) with smart business thinking (Suits).
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David is the author of the book 'T-Shirts and Suits: A Guide to the Business of Creativity', which has been published in translation in six countries and is also available as a free eBook. He has also written blogs, articles, guides, training workshops and has contributed chapters to books on the creative economy and the management of creative businesses and cultural organisations.
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David is a business adviser, trainer and management consultant working with creative and digital businesses and the agencies that support them. As a creative industry expert, he helps his clients by drawing on his own experience as a creative entrepreneur combined with his knowledge as a specialist professional trainer, qualified business advisor, published author and keynote speaker.
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As a creative industries expert, Dave Parrish is a specialist in helping creative and digital businesses and cultural enterprises with business development, growth strategies, business plans, innovation, strategic marketing, intellectual property, raising finance, business growth, collaborations and innovation. His services include management consultancy, business advice, training workshops, seminars, presentations, speeches and writing.
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David also designs and delivers training workshops in partnership with creative industries support agencies in the creative and digital industries sector. He has worked in partnership with the British Council, Merseyside ACME, Vision and Media, the Creative Industries Development Service, and many other agencies, local authorities, universities and other organizations. His training workshops include marketing, intellectual property, finance, leadership, business growth and development and other business matters.
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A creative economy speaker and creative industry consultant, Dave speaks at creative industry conferences on the subject of creativity and business, creative entrepreneurship, management of creative and digital businesses, marketing, intellectual property, financial management, leadership and other business issues in the context of the creative, cultural and digital sectors internationally.
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He has been commissioned to write a Creative, Cultural and Digital Industries Guide by Business Link in the UK and has been commissioned to write articles, book chapters, blog series and other written advice for creative enterprises. He is currently developing a TShirts and Suits iPhone App.
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David has worked in over 20 countries throughout the world and brings a wealth of experience to his clients from a wide range of business sectors and the creative industry field world-wide. He has worked in Belgium, Brazil, Canada, Chile, China, Colombia, Denmark, Egypt, Finland, France, Germany, Holland, India, Italy, Lithuania, Norway, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates - as well as in the United Kingdom.
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Sharing the best ideas about business with the international community of creative entrepreneurs goes hand in hand with David's work as an expert creative industries consultant providing business advice, training and consultancy. He is working on a project in partnership with UNESCO to share best practice in the creative industries internationally. He has been described as a "creative industries guru".
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For more information see:
davidparrish.com/

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