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Published on May 14, 2016
Idinjamala, a small high-range village tucked away in Udumbumchola Taluk of Idukki District in Kerala has etched its name in India’s farming history. The village boasts of a farming community that is entirely organic and Fair-trade certified. No small achievement, as just 8 years back Idinjamala, which borders/is part of the Western Ghats, one of the 25 bio-diversity hotspots of the world, was notorious for its use of chemical pesticides to farm cardamom and vegetables. The transition of this village into a Fairtrade community was entirely enabled by MASS, a farmer’s co-operative started in 2001 under the leadership of Bijumon Kurian.
MASS, a first-of-its-kind farmer’s cooperative in Kerala which is recognized as a leader in the Organic and Fair-trade Crops and Food Produce Sector will be setting up an International Sustainable Academy for Fair trade and Organic Farming in Kerala.
MASS will be launching a specialty brand of premium organic coffee under the brand Café de Monde.