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Uploaded on Jun 2, 2011
Thousands of people came to Swaziland to watch some of Africa's finest musicians perform at Bush Fire. House on Fire's annual music festival once again provided a great lineup of artists all with a strong social responsibility message.
I was fortunate to work backstage with each of the performers in order to provide messaging about HIV, abstinence, and condom use.
This video will provide you a behind the scenes look into this unforgettable event along with how social marketing is positively impacting the fight against HIV.