Make Haste Slowly: The Kikkoman Creed

Make Haste Slowly 171171
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Published on Dec 23, 2012

Directed by Academy Award™ Nominated filmmaker Lucy Walker, Make Haste Slowly: The Kikkoman Creed tells the story of the rich heritage and family creed that shaped Kikkoman for over 300 years.

Isogaba maware is a Japanese axiom that translates into "Make Haste Slowly." It means to advance and grow, but to do so with tremendous thought and care. From its meticulous six-month natural brewing process to a heritage dating back to feudal Japan, Kikkoman has exemplified this philosophy since its humble beginnings in the seventeenth century.

A family business to this day, Kikkoman has been inspired and guided by a family creed, a set of 16 articles passed down for 19 generations. This creed speaks to the core values that have enabled Kikkoman to survive and thrive for over 300 years.

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