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Scott McNealy - EMC World 2012 - theCUBE - #EMCWorld

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Published on May 23, 2012

The Cube - EMCworld 2012 - Scott McNealy, WayIn, with John Furrier and Dave Vellante

EMC Corporation (NYSE: EMC), the world's leading provider of information infrastructure solutions, today announced it has signed a definitive agreement to acquire California-based Greenplum, Inc. Greenplum is a privately-held, fast-growing provider of disruptive data warehousing technology, a key enabler of "big data" clouds and self-service analytics. Upon completion of the acquisition, Greenplum will form the foundation of a new data computing product division within EMC's Information Infrastructure business.

EMC announced today that they are acquiring Greenplum a company that makes disruptive data warehousing technology that enables "big data" clouds with self service analytics. I was sensing something was brewing from EMC but didn't expect this to happen this fast.

Competitive Moves -- Smart EMC
image We all remember Data Domain and the bidding war after Net App wanted to fill that hole in their product line. For those who don't remember EMC won the day with money to prevent NetApp from that product advantage. To this day EMC has a product advantage over NetApp because of the Data Domain acquisition.

Just last week I wrote a post talking about the role of big data in the enterprise when Cloudera announced that they were releasing the new enterprise "big data" platform and business model.

With Greenplum we see some similary good moves by EMC. Instead it's not a takeaway from the competition (NetApp), but a counter against the big bad Oracle who has Exadata. Exadata has been getting good reviews of late and so has Greenplum. Greenplum has success all around the ecosystem from open source to the big commercial vendors.

This is the EMC statement loaded with quotes (usually a PR gesture that means that it's a big deal) — enjoy

Today, new forms of data — massive amounts of it — are emerging more quickly than ever before thanks to always-on networks, the Web, a flood of consumer content, surveillance systems, sensors and the like. In a recent report, IDC predicted that over the next 10 years the amount of digital data created annually will grow 44 fold. Companies are increasingly turning to new architectures and new tools to help make sense of this "big data" phenomenon.

Regarded by industry experts as a visionary leader, Greenplum utilizes a "shared-nothing" massively parallel processing (MPP) architecture that has been designed from the ground up for analytical processing using virtualized x86 infrastructure. Greenplum is capable of delivering 10 to 100 times the performance of traditional database software at a dramatically lower cost. Data-driven businesses around the world, including NASDAQ OMX, NYSE Euronext, Skype, Equifax, T-Mobile and Fox Interactive Media have adopted Greenplum for sophisticated, high-performance data analytics.

Pat Gelsinger, President and Chief Operating Officer, EMC Information Infrastructure Products, said, "The data warehousing world is about to change. Greenplum's massively-parallel, scale-out architecture, along with its self-service consumption model, has enabled it to separate itself from the incumbent players and emerge as the leader in this industry shift toward 'big data' analytics. Greenplum's market-leading technology combined with EMC's virtualized Private Cloud infrastructure provides customers, today, with a best-of-breed solution for tomorrow's 'big-data' challenges."

Bill Cook, Greenplum CEO, said, "EMC and Greenplum bring extraordinary potential to customers at the intersection of 'big data' and sophisticated analytics. As technology and business partners, EMC and Greenplum witness daily the enthusiasm with which customers embrace how together we impact their businesses in very tangible, positive and meaningful ways. The technology speaks for itself. What energizes us most now is EMC's ability to open new doors of opportunity and accelerate delivery of our joint vision for the future."

Scott McNealy, executive advisor to Greenplum, said, "EMC's strength in the enterprise, and Greenplum's push to fully transform data warehousing and business analytics, makes for a perfect fit. Together they are brilliantly bringing together the power of cloud computing, virtualization, and social collaboration to help customers as they venture into the next phase of computing and business analytics."

Jeff Wiggin, Vice President of Enterprise Systems at T-Mobile USA, said, "Greenplum and EMC have the potential to be a powerful and transformational combination. It could present many opportunities for T-Mobile USA to deliver new innovative technology solutions that have an impact on our ability to be more efficient, effective and provide better service to our customers."

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