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"Pinball" TAC seatbelt safety TV campaign

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Published on Dec 2, 2009

The number of unrestrained occupants involved in roadtrauma in Victoria was rising; some 25% of those killed were not wearing seatbelts. This ad highlights how in the event of a crash, unrestrained car occupants can cause profound injuries to others who are belted.

Neurologist Dr John Olver takes us through what happens to an unrestrained passenger in a crash and shows the long-term head injuries from which the victim will never recover.
Launched: 1999.
Victorian Road Toll that year: 384.
http://www.tac.vic.gov.au
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"Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

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