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Chuck Anderson: Reebok Lite Collaboration

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Published on Aug 11, 2011

Chuck Anderson from No Pattern collaborated with graphic designer, Seth Herman, to create an art installation for Reebok Classics for their Rhythm of Lite campaign. The pair used over 100 shoes, each strung at a different angle in a stampede of Classics that morph into shards of fluorescent perspex that glow as the light moves over their surface. The result is an epic product display where the energy of the shoes dances them, trancelike, into the light.

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