http://www.euronews.com/ One year after a plan to reform European data protection laws was unveiled, it is still the focus of intense debate. It seems reaching an agreement will not be easy.
One of the key aims is to give people more control over their private details on the web and to tackle other growing problems, including identity theft.
But there is a dilemma: how to save the concept of internet privacy, without putting the brakes on new technology and services that can be extremely useful.
Views expressed on the streets of Copenhagen, for example, are typical of the debate taking place across Europe.
And it is no wonder the data protection reform plan is being described as one of the most difficult ever to be considered by European politicians.
One young man in Copenhagen told Right On: "Maybe it's too late because I've already put so much information out there already. I mean my bank account and credit card information. And use of Google as well."
Euronews asked: "And do you worry that in the future this could be used, or somebody could use it against you?"
"I mean, I don't lose any sleep over it," the young man responded.
A young woman said: "It's a part of the internet, and if you don't want everyone to know your information, just don't sign up with facebook. It's a choice."
Her young male friend added: "But I think the bad thing is that when you say I have read the conditions and then the conditions are 100 pages long, and you don't want to read that. So it's like: OK, I cross (tick the boxes), but you know there could be some clearer rules."
That is another aim of the reform: force websites to give people a more informed choice on privacy options, with threats of large fines in the event of breaches, and to make it easier for people to delete data.
In the meantime, some are taking more steps to protect themselves. Right On met one user rights group that created and distributed tens of thousands of copies of free privacy software. It is not only worried about how companies access our data, but also the state.
Niels Elgaard Larsen from the IT-Political Association of Denmark told Euronews: "This is an example of our political projects, aimed at securing anonymous access to the internet.
"It promotes solutions like plugins for browsers and applications for mobile phones and so on, where people can actively secure their privacy. We feel it's better that citizens themselves take control, instead of letting others try to safeguard their privacy."
The association says Denmark already has good data privacy laws in place, but making good use of them is another matter. And it says raising public awareness about the dangers and loopholes is crucial.
Euronews asked a mother with her children in Copenhagen: "Is that something you worry about as a family?"
Her young girl answered: "Nahhhh".
But the mother said: "I sometimes worry, because I don't always know everything that she writes on facebook. She has a facebook account.
Euronews asked the girl: "So you're not worried, but your mum is?"
"Yeah," answered the girl.
The mother added: "A Iittle bit. I trust her, but I try to talk to her about it every now and then, when I hear on the news that something has happened."
In this age of lives increasingly being lived on the web, there is growing concern about the big brother effect. And are we yet aware of all the long-term consequences?
Politicians are also in the firing line, as they are called on to search for practical solutions that are realistic and enforceable.
Euronews asked a young man in Copenhagen: "Some people say that really it's on the individual to protect themselves, that we shouldn't rely on the government or regulations or laws, that we should just be more careful, just be really careful what we use on the internet."
The man responded: "I don't agree with that, because that's impossible. You can't protect yourself. I mean if some people or some company wants to abuse some information, they could do it, in my opinion. So it's impossible for us to protect ourselves all the way (100%)."
Euronews' Seamus Kearney reported that the complex reform package was launched in January last year, but there is still some way to go.
"There've been public debates and consultations, and now it must be examined by several European parliamentary committees," he said.
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