The campaign was launched today because the Arctic Circle is defined as the area of the globe where on the summer solstice - June 21st - the sun doesn't set for a whole day.
Shell is due to begin exploratory drilling at two offshore sites in the Alaskan Arctic in the coming weeks. If Shell is successful this summer, an Arctic oil rush will be sparked and the push to carve up the region will accelerate. Russian oil giant Gazprom is also pushing into the offshore Arctic this year.
It is time to Save the Arctic.
Images from the film HOME, by Yann Arthus-Bertrand, produced by Europacorp.