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Published on Sep 27, 2011
A conversation with Dave Ferrucci, Fellow, IBM Research; Professor Thomas W. Malone, Patrick J. McGovern Professor of Management, MIT Sloan School of Management, and Founding Director, MIT Center for Collective Intelligence, Massachusetts Institute of Technology; Dr. Harold Schmitz, Chief Science Officer, Mars, Incorporated; Moderated by Joichi Ito, Director, MIT Media Lab, Massachusetts Institute of Technology.