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How to kill the middle man | Hernán Casciari | TEDxRíodelaPlata

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Published on Nov 25, 2011

For more TEDxRíodelaPlata talks, go to www.TEDxRiodelaPlata.org

Hernán Casciari is the director of Editorial Orsai (www.editorialorsai.com) and the most read virtual writer in Spanish. He started writing in a blog that generated a community of readers. When he moved his writings to companies that would sell them as books, he felt he was betraying his community of readers. So he lauched a new project, killing the middleman and creating ORAI, a magazine built and sold directly by its authors to their readers.

What is TEDx?

In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxRíodelaPlata, where x = independently organized TED event. At our TEDxRíodelaPlata event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.

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