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EA CEO John Riccitiello On Gaming Microtransactions

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Uploaded on Jun 27, 2011

This is a portion of a speech EA CEO John Riccitiello gave at a stockholder's meeting, in which he talks about Microtransactions and how effective they are in getting money from gamers.

For comedic effect, I've added the Emperor's Theme from Star Wars to his talk... it seems appropriate, as EA Bioware is developing the new Star Wars MMORPG (hopefully microtransaction free!)

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