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Published on Nov 16, 2011
Last May, The North Face athletes Jimmy Chin and Hilaree O'neill, along with an athlete based video production crew, headed in to the Tetons to shoot a 30 second tv commercial that is now airing on primetime. The idea was to create a commercial that was genuine. Real climbing and real skiing by two of The North Face's own. An authentic look at a day in the mountains. This behind the scenes lets you see what it takes to capture the raw exploration that is synonmous with our entire athlete team.
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