What companies and organizations are collecting our web-browsing activity? How complete is their data? Do they have personally-identifiable information? What do they do with the data?
The speaker, an ex-Google and DoubleClick engineer, will answer these questions by detailing the research he did for The Wall Street Journal (http://j.mp/tttwsj) and CNN (http://j.mp/tttcnn), talking about the crawler he built to collect reverse-tracking data, and launching a tool you can use to do your own research.
Brian Kennish is the developer of Disconnect (http://j.mp/dchrome) and Facebook Disconnect (http://j.mp/fbdisconnect), browser extensions that stop tracking by third parties and search engines, and founder of Disconnect, Inc. (http://disconnect.me/), a startup that makes tools to help people understand and control the data they share online. Brian was an early DoubleClick and Google engineer, writing web and mobile ad servers for DoubleClick then working on AdWords, Wave, and Chrome for Google. He has spoken at SXSW Interactive, CTIA Wireless, Google I/O, Launch, and pii. Twitter: @byoogle