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LIFECYCLE: 365 days in the life of a bike in NYC

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Uploaded on Jan 17, 2012

Get a bike. Lock it to a post. Take a pic every day for a year.

Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 we chained a fully loaded bike - bells, basket, lights and more - to a post along a busy Soho street. We took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes. The photos we took were then turned into a daily calendar. We call this project LIFECYCLE: 365 days in the life of a bike in NYC.

Here is a link to our LIFECYCLE: Calendar animation - http://www.youtube.com/watch?v=mhvzCV...


Learn more about us:
http://redpeakgroup.com/
http://redpeak.tumblr.com/
http://twitter.com/redpeakbranding

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