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Published on Nov 5, 2007
Media watch investigate the illegal subliminal advertising used during the 2007 Aria Music Awards that were produced & presented by Rove Mcmanus and broadcast by channel 10
Lets make a difference and make sure ch10 nor any other broadcaster ever tries this again.
First complaints must be made in writing via Fax or oldschool mail within 30 days of broadcast(27th Nov). Complaint form and where you send it to is in link below. http://ten.com.au/ten/contact_us.html
TEN breached code by broadcasting material below or near the threshold of normal awareness during 2007 ARIA Awards
The Australian Communications and Media Authority has found that the Ten Network breached the Commercial Television Industry Code of Practice 2004 (the code) during the broadcast of the 2007 ARIA Music Awards on 28 October 2007 by transmitting images below or near the threshold of normal awareness.
Several complaints were received by ACMA about the inclusion of brief displays of sponsors logos during the nomination segments of the program.
ACMA reviewed the relevant material at slow speed and frame by frame. It found that the rapid-cut graphics used in the program was a technique that attempted to convey information to viewers below or near the threshold of normal awareness, which is a breach of clause 1.8.4 of the code.
ACMA notes the Ten Networks submission that the rapid-cut graphics were intended to be creatively consistent with the fast-paced look and feel of the music presentations. However, the code imposes clear rules regarding the use or involvement of any technique which attempts to convey information to viewers.
In response to the breach findings, Network Ten will: * distribute the investigation report to relevant production staff (both in-house and external) to ensure that future productions of ARIA Awards are consistent with ACMAs view; * not use the same rapid cut use of sponsor logos for the upcoming 2008 ARIA Music Awards; * use the finding as an example in regular code training sessions with staff, to ensure future compliance; and * highlight the code clause in their external production agreements.
ACMA considers this action as proportionate, given that this is the first breach of this kind by the licensee and that the network will not use this technique in the upcoming 2008 ARIA Music Awards.
ACMA forewarns the industry that a future breach will result in significantly heightened compliance measures.