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The Myth of Common Sense: Why Everything that Seems Obvious Isn't

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Published on Aug 6, 2012

Duncan Watts, Principal Researcher, Microsoft
July 25, 2012

Relying on "common sense" is the sensible thing to do, right? Not always. Although common sense can be useful for dealing with everyday problems, it can suffer from systematic failures when applied to complex problems in government, business, and marketing. Physicist-turned-sociologist Duncan Watts shows how we get duped by our shared assumptions and demonstrated how learning to question common sense can lead to better solutions.

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