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The circular economy: from consumer to user

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Published on Jan 7, 2013

With the price of resources and energy becoming increasingly volatile, can today's linear economy work in the long term?

What if we didn't buy the goods we use, but instead favoured access and performance over ownership? This short animation from the Ellen MacArthur Foundation introduced the idea, and suggests how it could work for businesses, users, and the wider economy.

A performance model is part of the solution when making the transition to a regenerative circular economy.

Watch an introduction to the circular economy: http://www.youtube.com/watch?v=zCRKvD...

Find out more about the circular economy at http://www.ellenmacarthurfoundation.org and http://www.facebook.com/EllenMacArthu... and follow us on Twitter http://twitter.com/#!/circulareconomy

Animation produced by Beakus
Director Mr Binns

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