YouTube home #ProudToBe

Loading...

People For Smarter Cities

97,031 views

Loading...

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jun 5, 2013

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That's why IBM and Ogilvy are working together to spark positive change with the "People for Smarter Cities" project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

People for Smarter Cities: http://bit.ly/People4SmarterCities

Featured on Fast Company: http://bit.ly/IBMFastCoOUTDOOR

Credits :

Ogilvy & Mather France

Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriter: Lauren Elkins/Andrew Mellen
Concept: Daniel Diego Lincoln/Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisor: Muriel Benitah, Mary McFarland

(client)

Loading...

to add this to Watch Later

Add to

Loading playlists...