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CULTURE by Stefan Sagmeister. - BMW Group

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Published on Feb 28, 2011

The internationally celebrated graphic designer Stefan Sagmeister has created the design of the publication CULTURE, a book describing the BMW Group's international cultural commitment. The limited edition of 1488 hand-signed copies, which are not available for sale, is based on an unconventional concept: CULTURE also features an integrated, remote-controlled car, a book that can be driven around. As a whole, the numerical arrangement of all book covers would make a square measuring 7 x 7 metres depicting a graphically abstracted image of the legendary BMW "four cylinder" building - the company headquarters in Munich built by Karl Schwanzer in 1972 - from a bird's eye view. Consequently, each book cover becomes a fragmented, unique specimen.

http://www.bmwgroup.com/culture

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