About Why Design At Herman Miller design is the language we use to ask questions and seek answers to the problems our customers face. The design process is a journey into the unknown—or as George Nelson once quipped, "I have never met a designer who was retained to keep things the same as they were." Before we decide what we do and how we do it, we like to begin by asking the question "Why?" In Why Design, a new video series, we explore the world through the eyes of our designers, and share something of why we value their point of view.
Steve Frykholm Steve Frykholm's refreshing designs have defined Herman Miller's communications for over 40 years. Steve's picnic posters for Herman Miller are icons of fresh, problem-solving graphic design, and his broad body of work and influence has won him the AIGA's Gold Medal. Steve works in West Michigan for the company he's devoted to-—Herman Miller.