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GOP Pollster: Re-Market Policy Until It Sounds Good

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Published on Jan 19, 2013

"Renowned Republican pollster Frank Luntz on Monday had a brutally honest take on the GOP's central platform plank.

Luntz said the party's focus on the size of the federal government, rather than its overall effectiveness and efficiency, makes for a poor message."*

Is it all about marketing? Can American citizens be tricked into liking conservative policy with some wordplay? Top GOP pollster Frank Luntz seems to think so. Cenk Uygur analyzes the techniques he want to use to make people like what they currently don't.

*Read more from Tom Kludt/ Talking Points Memo:
http://livewire.talkingpointsmemo.com...

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