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Published on Feb 19, 2017
Hey everyone, in today's episode, I share the mic with André Siqueira, co-founder of RD Station, a digital marketing software company based in Brazil.
Listen as André discusses how they were able to secure significant investments (the largest amount in Latin America) despite the political state of Brazil, their struggle with customer retention and their bold decision to do event marketing—something that is not very common in Brazil—and the fact that their biggest competitors in Brazil are businesses who don’t understand inbound marketing.