A Conversation about DJI – with Adam Lisberg





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Published on Jan 2, 2019

A conversation with Adam Lisberg, DJI's Communications Director for North America, about company strategy - where did DJI come from and where are they going?

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00:32 How did DJI develop from a small to a global company?
03:11 Does becoming a big company make it harder to compete for making even more innovative products?
04:41 Being from China, what distinguishes DJI?
06:55 Are you perceived as a Chinese company?
08:39 Do you develop anything outside of China?
11:12 How did you manage to become good at both engineering and software design?
12:42 Do you still regard yourselves as a drone company only?
14:41 How do you face new global regulatory challenges around drones?
19:45 Does DJI lobby governments to create international legislation around drone use?
23:41 In what areas can we expect DJI's technology to improve more?
25:22 Are cameras going to improve more with their hardware or with processing of the images in the future?

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