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Game marketing with user-generated content

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Published on Dec 12, 2017

How to market your game with User-Created Content and get an advance! Finnish mobile game studio Traplight has published one successful UGC mobile game, Big Bang Racing, and is currently developing several new games based on their UGC vision. Community & Marketing Manager Veera Rouvinen digs into the virality features, influencer collaboration and marketing actions of Big Bang Racing, and explains the learnings that the studio will transfer to developing and marketing of their new games. This talk explains how to utilise the user-created content in game marketing, and how UGC can, if properly implemented, give a studio a competitive edge in the mobile game marketing scene.

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