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Published on Jul 12, 2019
Manager Scooter Braun has spent the last decade creating a multimedia empire through SchoolBoy Records. His talent roster boasts the likes of Justin Bieber, Ariana Grande, and Kanye West, but for every success story there are also tales of drama. This is the shady side of Scooter Braun.
In June 2019, Scooter Braun announced that he'd purchased Taylor Swift's former record label, Big Machine, and acquired the rights to her old music catalog - leading the songstress to lash out in a Tumblr post. Accusing Braun of, quote, "incessant, manipulative bullying" through his associations with Kanye West and Kim Kardashian - with whom she's famously feuded - Swift slammed Braun for previously endorsing then-client West's "Famous" music video, which featured a rather revealing likeness of her. Prior to this, Kardashian had "exposed" Swift for allegedly lying about giving West permission to rap about her in the controversial song, which Swift denied.
"Never in my worst nightmares did I imagine the buyer would be Scooter. Any time [Big Machine founder] Scott Borchetta has heard the words 'Scooter Braun' escape my lips, it was when I was either crying or trying not to. He knew what he was doing; they both did. Controlling a woman who didn't want to be associated with them. In perpetuity. That means forever."
While Swift alleged that the $300 million deal went through without her knowledge, Borchetta vehemently denied this claim. Meanwhile, sources cited by The Blast claimed that Swift allegedly "ghosted" Braun when he reportedly tried reaching out to her privately on the matter.
Watch the video for more about The Shady Side Of Scooter Braun!
Bullying accusation | 0:20 Public feud | 1:36 Dissing Ariana Grande | 2:16 Pushing Grande to perform | 3:13 Encouraging bad conduct | 4:10 Failing Carly Rae Jepsen | 5:11 The Madison Beer charade | 6:09