Dina Gowar has been the digital lead for Dell and is now on the Global Innovation and Technology team that is tasked with identifying and implementing new technologies and innovations in the marketplace. This role includes identifying key areas of testing across Dell’s Consumer and Commercial business including native, video and mobile (both “traditional” and programmatic). When we sat down to talk with Dina at ADAPT, she emphatically pointed out that 2015 was the year of mobile for her innovation team and that will mean lots of activation and testing across both the commercial and consumer side for one of the top global computer manufacturers.
Featuring: Dina Gowar, Global Digital Media Innovation & Marketing Technology at Dell
Broadcast TV @ Advertising Week 2014 offered fresh perspectives on how the five broadcast networks are adapting to the rapidly evolving media environment. This exclusive, invitation-only event brought together top TV executives with major advertisers and their agencies for an afternoon of informative, insightful sessions and executive-powered panels.