We sat down with Jessica Lauria, Sr. Director of Brand Communications, at the recent ADAPT Summit and she shared her views on content marketing, programmatic buying, and the disconnect in mobile creative. When it comes to mobile, Jessica advocates for a separate brief rather than the usual repurposing for the small screen. She further points out that creative agencies need to be part of the conversation at industry events that address the future of mobile media and get inspired to embrace mobile more emphatically.
Featuring: Jessica Lauria, Senior Director, Brand Communications at Chobani
Broadcast TV @ Advertising Week 2014 offered fresh perspectives on how the five broadcast networks are adapting to the rapidly evolving media environment. This exclusive, invitation-only event brought together top TV executives with major advertisers and their agencies for an afternoon of informative, insightful sessions and executive-powered panels.