It is time to stop thinking about mobile as a series of one off campaigns and start looking at the bigger picture. This summit will bring together brand, agency, media, & tech executives for 2.5 days of discussion, sharing, networking, and learning. You will walk away with the tools necessary to meet your brand's objectives.
The future of mobile is expanding. Brands and agencies are embracing a longer view approach to mobility. While media and apps were once at the forefront, now they are a device to achieve something greater. Mobile marketing used to create distance between brands and consumers and now it is creating a better product. Nike+ creates demand for its apparel, more importantly, it creates a healthier lifestyle. Pizza Hut & Visa’s automotive in dash ordering allows busy parents to order on the go. These are tools that solve every day problems. The ubiquity of mobile means there is no distinction between marketing and product.
Mobilenomics, a 2.5 day invitation only Summit, brings together senior brand, agency, media and technology executives to drive mobile forward through education and connections made at the event. Participation is limited to 200 leaders ensuring only decision makers are in the room. Content is driven by VMA’s board of advisors as well as brand and agency partners. Their goal is to lift transactional barriers in the marketplace and share emerging mobile solutions.
Mobilenomics will address the essential aspects of mobile media, including:
Data, Analytics and Attribution