What is the content that you really really really love? The stuff that you get so into you can't get out? For me it's Kim Stanley Robinson books, Star Trek, and The Tick.
I love it when something I love resonates with other people and we can bond and build friendships and even community around it. That, in the end, is even more valuable than the content itself, and certainly more interesting than the person or people who made the content. That's how I'm feeling right now anyway.
One of our favorite things to do is take a complicated issue and tease out the knot a little bit. By avoiding politics and taking a larger, top-down view, we try to tell a complete story much faster than cable news can even talk about an isolated event.