Hard Money, also known as Private Money, is money borrowed from private individuals. Most private money lenders/investors lend money through a mortgage company (there are laws that require this).
Basically considered “all cash”, such loans are extra strong and can be used to purchase or refinance dump property, bad credit borrower, irregular income borrower, large cash out borrower, someone needing fast cash, short term Bridge loans, etc. Hard money loans are based largely on equity. The most you will get is 75% of the value of the property.