Nearly 500,000 young adults each year are injured due to various forms of distracted driving, including texting, mobile instant messaging, updating social media platforms, sending photos, etc. It's a habit deadlier than drunk driving. We live in a constantly connected world where multitasking is second nature and communicating is instant. Coupled with this compulsion, teens and young adults are overly confident in their ability to 'safely' text while driving.
To stop this dangerous behavior, the Ad Council collaborated with the National Highway Traffic Safety Administration (NHTSA) to create a Texting and Driving Prevention campaign. The campaign targets drivers and aims to show them the consequences of this seemingly benign behavior. The campaign features Public Service Advertising (PSAs) in TV, radio, outdoor and web, as well as integrated digital and social media platforms. All advertising drives consumers to StopTextsStopsWrecks.org where consumers can find tips and tactics for how to curb this behavior.