• Stop the Texts. Stop the Wrecks. Video Infographic

    4,293 views 1 year ago
    Nearly 500,000 young adults each year are injured due to various forms of distracted driving, including texting, mobile instant messaging, updating social media platforms, sending photos, etc. It's a habit deadlier than drunk driving. We live in a constantly connected world where multitasking is second nature and communicating is instant. Coupled with this compulsion, teens and young adults are overly confident in their ability to 'safely' text while driving.

    To stop this dangerous behavior, the Ad Council collaborated with the National Highway Traffic Safety Administration (NHTSA) to create a Texting and Driving Prevention campaign. The campaign targets drivers and aims to show them the consequences of this seemingly benign behavior. The campaign features Public Service Advertising (PSAs) in TV, radio, outdoor and web, as well as integrated digital and social media platforms. All advertising drives consumers to StopTextsStopsWrecks.org where consumers can find tips and tactics for how to curb this behavior. Show less
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  • Project Yellow Light 2014 Play

    Established in 2007, Project Yellow Light is a video contest and scholarship program started by Julie Garner, of The Martin Agency, in memory of her teenage son Hunter Garner who was killed in a car crash that year. Project Yellow Light was developed to encourage teens to be safe when first taking on the road. This video was submitted to the Project Yellow Light Scholarship Competition and was chosen as a winner for its division.
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