Hi and welcome to 'Try it. Play it. Love it.'
Squash is a great game that offers many benefits and we want as many people to experience it as possible.
Growing memberships can be hard and every year we face more challenges. We know that people start playing squash for a range of reasons and have their own goals to achieve – whether this is getting fit, having fun, making friends or competing at a higher level.
If you think about it the key to any successful organisation is giving people what they most want. So how can we go about giving people what they really want?
The answer is motivation. Getting and keeping people involved in squash is all about understanding their motivation so they can achieve their goals. The world’s most successful sports clubs do this really well, often without knowing it.
But how can we tell if we are giving people what they really want? It’s simple, people participate in our facilities more often.
So how do we increase participation? We can provide motivating environments to play squash in - these are simply enjoyable places to be. Other things include providing newsletters, member induction systems, promotions, developing coaches and offering a range of programmes.
But first we need to understand our member’s motivation. If we get this right, the result will follow. Making squash social is one of the most powerful motivators. We are social creatures who love to spend time with other people. That’s why we have come to a club in the first place.
Helping our members to achieve their goals and create strong bonds are the triggers that ignite memberships.
To make it easy 'Try it. Play it. Love it.' is your new home for squash marketing resources that will help you grow participation and ultimately membership. Here you can access logos, images, videos, posters and much more.
Education and communication also work really well. Have you ever noticed that when you read something about the benefits of playing squash, how it motivates you to get out and play squash yourself? Education is a great motivator. Squash players from all walks of life can share why they love it and this helps to create strong bonds. Another powerful motivator.
We will be adding more resources over time so jump on to our website and help us to share the love.