Let’s celebrate the good times with a look back on 13 groundbreaking years, starting with the one that started it all – the 2004 Scion xB. Visit http://www.toyota.com/scion to learn more.
Scion was established in 2003 as a test laboratory division for Toyota Motor Sales. It was designed to offer products and processes that stood apart from the crowd. Scion offered distinctive vehicles that reflected owners’ passions. Scion also appealed to a younger audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways.