If the badge on the all-new 2016 Scion iM stood for “instant message,” the message to young buyers would be that they can now get a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect.
Scion is a brand of vehicles produced by Toyota Motor Corporation for the North American market. Founded in 2002, Scion was introduced at the New York Auto Show to appeal to Generation Y consumers. The first Scion models, the xA hatchback and xB wagon, went on sale in California in 2003, followed by a sports coupe, the tC, and a nationwide U.S. launch in 2004.
A successor to the xA, the xD, premiered in 2008, and the Scion marque expanded to Canada in 2010. Scion currently has five models: the tC, xB, iQ, xD, and the FR-S. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners.