What was your first car’s name? More than 40 percent of young people name their first car because it’s not just transportation – it’s an extension of their life.
That’s why Scion partners with up-and-comers in various lifestyle categories…to showcase how Scion aligns with millennials’ lives, and particularly their passions. As the new iA sports sedan and iM 5-door hatchback roll into the market this fall, five new partners will create videos showing how Scion helps them do what they love:
Joey Bada$$ – Brooklyn-based hip-hop artist and commander-in-chief of the Pro Era hip-hop artist collective.
Skybound – Creators of The Walking Dead, feature film AIR, and publishers of numerous comic books including Outcast, Invincible, and Thief of Thieves, among others.
Baker Skateboards – Professional skate team, clothier and skateboard maker founded by Andrew Reynolds.
Eddie Huang – Author, television producer, consummate rap music fan, restaurateur and food personality, Huang is most known for his book Fresh Off The Boat, the TV adaptation of which is scheduled to start its second season on ABC in September 2015.
Watch Eddie Take the Scion iM Around Malibu: https://www.youtube.com/wat...
Watch Eddie Interview Cam'ron, Vince Staples, and Prince Paul: https://www.youtube.com/wat...
Stampd – High-fashion Los Angeles-based clothing designer named GQ’s “Best New Menswear Designer of 2015.”
Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion’s goal was to offer products and processes that stand apart from the crowd. Scion offers distinctive vehicles that reflect owners’ passions with a model line-up that includes the iconic xB urban utility vehicle, the tC sports coupe, the FR-S rear-wheel drive sports car, and the premium micro-subcompact iQ.
The all-new Scion iM 5-door hatchback and the all-new iA sedan will arrive this fall. Scion also appeals to a youthful audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways. For more information, visit www.scion.com.