Eva La Rue presents: "We're Rolling" ~ behind the scenes on «The Butterfly AFFECT» PSAs for Beckstrand Cancer Foundation
Beckstrand Cancer Foundation National spokesperson, Eva La Rue, best known for her work on television's CSI: Miami, introduces viewers to the behind-the-scenes filming on the National & Local PSA campaign «The Butterfly AFFECT» directed ~ produced by sarah nean bruce. Crew members and vendors share their experiences, and why they came together to help kids and families with cancer.
«the Butterfly AFFECT» PSA campaign realized over
$5,425,000.00 in pro-bono & discounts from
vendors, services and labor along with
donated and underwritten ad media time
to help kids and families with cancer.
behind the scenes directed by
with video & sound
by gary chan
and editorial services by
andrew arnold inc.
with additional editorial by
s. da costa
behind the scenes "we're rolling"
produced by sarah nean bruce
for beckstrand cancer foundation
and bel âge medias
2011 all rights reserved
Please remember: a tax-deductible donation to Beckstrand can change a child or family's life.
Beckstrand Cancer Foundation is a nonprofit dedicated to improving quality of life for cancer patients and their families. The local and national campaigns featuring Emmy-nominated actress and humanitarian, Eva La Rue, launched in Spring 2011, and highlight actual patients served by the Foundation in a series themed « The Butterfly AFFECT ».
The PSA campaign shows Nationwide, in Los Angeles and Orange Counties on network television with the two-fold goal of raising both awareness and funds for the Foundation and its programs. « The Butterfly AFFECT » also shows in movie theatres and movie lobbies, on television and on line, on digital billboardsand on video billboards, in print magazines & mall network.
To learn more about Eva La Rue and Beckstrand Cancer Foundation
or to make a tax-deductible donation, visit http://beckstrand.org
« the Butterfly AFFECT » is a series of PSAs with stunning super 35mm visuals and movie theater-quality surround sound that allow viewers to witness and be touched by inspiring patient stories, and the positive impact of Beckstrand's help within the cancer community.
directed/produced by sarah nean bruce
a production of bel âge medias
for Beckstrand Cancer Foundation