Even an ordinary day at Norfolk Southern has an extraordinary impact on the American economy.
That’s the theme of Norfolk Southern's latest television commercial, “Just Another Day,” which begins airing today on cable networks. “It’s a message that Norfolk Southern people are out there around the clock, quietly and reliably taking care of business,” said Frank Brown NS avp corporate communications. “With all the issues pressing for attention, it’s good to know there’s a transportation company that’s doing what it’s supposed to do and that can be counted on to keep doing it -- with no muss, no fuss.”
The commercial was filmed in Atlanta’s Inman Yard under supervision of Troy Conway, training coordinator, transportation, who appears in the spot (albeit briefly) along with Katrena Brown, an NS locomotive engineer. Rhonda Broom, manager advertising and promotions, and Stacey Hugo, manager community outreach, both of Norfolk, organized the production from NS’ corporate communications department.
The speaking parts are actors Bo Micadelic and Mac Wells. RP3 Agency of Bethesda, Md., produced the spot, and the director was Ray Dillman of the Wondros production company in Los Angeles. Dillman is an Emmy winner who has created commercials for AllState, the U.S. Army, American Airlines, PGA, Coca-Cola, Bank of America, and Home Depot.