The Inquirer Lifestyle Series: Fitness.Fashion with Samsung, the main flagship runway project of Samsung and the Philippine Daily Inquirer Lifestyle, a catwalk team-up between some of the country's top designers and best-selling activewear brands was held at the Rigodon Ballroom of the Peninsula Manila in Makati City on July 31, 2008. The fashion show is in cooperation with the Makati Business Club (MBC), the National Commission for the Culture and the Arts (NCCA), the Philippine Amusement and Gaming Corporation (PAGCor), the Philippine Sports Commission (PSC) and the Philippine Olympic Committee (POC).
Fashion becomes less a spectator sport when sport itself becomes the fashion.
Co-presented with Samsung, it drew guests who cut across the fields of fashion, business and commerce, arts, media and entertainment. With the support of HSBC and Peninsula, the show had 12 sought-after designers melding their creations with the latest brand collections: Kipling with Vic Barba; Fila with Lulu Tan-Gan; Nike Golf with Anthony Nocom; Speedo with James Reyes and Louis Claparols; Adidas with Patrice Ramos-Diaz and Rhett Eala; Marks & Spencer with Arcy Gayatin; Aigle and Oxbow with Rajo Laurel; Bench with Joey Samson; and Puma with Ivarluski Aseron and Randy Ortiz. (Read the fashion report in this Friday's Lifestyle Fashion and Beauty.)
"Fitness.Fashion" also scored a coup with the runway debut of fitness enthusiast and sports advocate Sen. Pia Cayetano. Other guest models were Akiko Thompson, Amanda Carpo, Rina Go, Paolo Abrera, Phoemela Baranda, Svetlana Osmeña, Jeena Lopez, Enchong Dee, Ruby Gan, Fely Atienza, Trishan Cuazo, catwalk queens Tweetie de Leon-Gonzalez and Apples Aberin-Sadhwani, and Inquirer's own Tessa Prieto-Valdes and Leica Carpo.
Plus our newest additions in the Manila leg of the fashion show for its 5th anniversary celebration in July 2013 are: "Magnificent 7" of Randy Ortiz—Richard Gomez, Lucy Torres, Ogie Alcasid, John Estrada, Rissa Mananquil-Trillo, Dingdong Dantes, beauty queens Venus Raj and Shamcey Supsup, and actors Rayver Cruz and Daniel Matsunaga, volleyball star Gretchen Ho, Robi Domingo, Luigi D' Avola, Bubbles Paraiso, Robin Nievera, Amber Davis, interior designer Cheyser Pedregosa, CJ Jaravata, Eventologist. TV host Tim Yap, TV host-model Marc Nelson, Divine Maitland-Smith, Jessica Connelly, Stefan Aliño, fashion blogger Dani Barretto and TechnoMarine's ambassadors Bianca Gonzalez, Kiefer Ravena, VJ Alvin Alfonso, Phil Younghusband, Kean Cipirano, Luke Landrigan, Xian Lim, Kim Jones and Heart Evangelista.
The show was supported by L'Oreal Philippines, Swatch and Technomarine.
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